Brighter Cleaning Company Marketing Plan Essay Example | Topics and Well Written Essays - 2250 words

Brighter Cleaning follow Marketing Plan - Essay ExampleThis paper illustrates that the number of employees and feature puts the Brighter Cleaning Company in a position to handle any size of customers. Brighter Cleaning Company main focus is supplying cleaning products to the assembly linees around. The company offers products to some parts of Ohio Defiance, Bryan, Plymouth, Peru, Lima, Napoleon, Celina, and Coldwater. Other areas that the companys products have gained popularity are Auburn, Anderson, Angola Bluffton and Fort Wayne just to name a few. The Brighter Cleaning Company offers janitorial equipment and cleaning solutions products for article of furniture and floors. The cleaning products and janitorial equipment help in keeping the workplace clean and free from germs. The products can be categorized into three major areas equipment, paper products, and cleaning chemicals. The specific products include brooms, brushes, dustpans, chemicals, dust mops, dusters and cleaning p ads. Additional separate products are a floor and furniture care, janitorial carts, paper products, rags, and wipes. The Brighter Cleaning Company also offers receptacles, personal care, starter bags, liners, recycling equipment and replacement parts. Branding is among the most significant factors that enhance the success of any business, irrespective of its size, B2B or retail. Affective branding process offers the business a cutting edge in increasing its conflict in the market. Simply put, a business brand is like a promise to business clients that the business is ready and willing to adhere to the proposed brand requirements. A brand tells customers what to expect from the products and services that are cosmos developed. According to Sheth, it is important to realize that in making the business brand, it is often derived from the routine activities that the business is compound in. it explains what the business is all about, who it wants to become in the near future as well as the salmagundi of image that it wants its customers to perceive. Thereafter, it provides the direction that the business managers are going to take in reaching the destination that is outline in the brand name. The advantage of having a successful brand is that it often becomes a container for creating and storing the goodwill and temperament of the business.