A Relaxing Place

A Relaxing Place A relaxing place for me would be my house. There is no place like home. Home is where you can do what you want in privacy. You can wear what you want, say or do what you want. You don’t have to do anything. A person can really relax better in their home. Most would go somewhere special but I choose home. At home you can sleep all day and not have to worry about anything, just lay there and be lazy. You can relax in your own bedroom better than any place in the world. You have what you want in there for you. When you are home you feel safe, and like no one can ruin your good mood.You are in your own space and you are on your own time. It is better when you have a friend at your house. It makes it a lot more fun and relaxing. You have someone to do things with rather than sit and be bored. Sometimes you want to be alone but other times when your home you would like to have someone to be with you. When you go out and do things with them, you get tired then you ca n go in your house and just relax. You really couldn’t do it anywhere else without feeling like something is missing. It is a lot more fun when you can just sit and relax, or go and have fun with someone at your house.Although some people say that going to other places to relax is better than home, I still think that home is so much better. At other places you will be bothered by others, but not at your own home. You can go in your room and not be disturbed. Some say that they like to go to the public places, if you stay at home, you can have more privacy. Home is where you can go at any time to just relax and you don’t have to be disturbed. To conclude my essay, I would have to say that home is the best relaxing place you could ever go.Everyone goes to other places and they say they are relaxed, but if you just want to be alone and not hear any noise, home is the place to be. So if people tell you to go on vacation and it will be the perfect relaxing place, just think about home. You can never get tired of your own home, I never do anyways. It is the perfect place and you have what you need right there. There is no other place that you already have what you want out for you, at home you have your bed, family and your things, Home is truly the best relaxing place to be.

Mystery Shopper Next

For our marketing Research project we were required to carry out extensive research on the topic of mystery shopping. This project required us to construct a mystery shopping programme of a service business. The service business that was chosen was Next, a renowned retailer for fashion and homeware. The project will outline the objectives of the research and the mystery shopping programme.It will also examine the results of the programme and suggest possible recommendations. Methodology The primary objective of the report was to find out the public’s perception of Next. In order to attain this information, we decided it was best to initiate a mystery shopper programme. This programme involved hand-picking ten individuals, based on age, sex, and location, to act as consumers in Next. Each individual was to enter the chosen store and to return honest feedback on their experience, through the use of a questionnaire.The drafted questionnaire examined areas such as store layout, st aff, and ambience. The objective of this was to access direct knowledge of consumers opinions in areas that were outlined in the questionnaire and mystery shopper briefing. In order to eliminate bias, each selected individual was briefed on understanding the questionnaire and what aspects of the shop were to be examined. The chosen method provided us with objective feedback which was essential in the completion of the report. Findings In this section of the report we will show our findings of each store that was visited.Altogether there were seven stores visited. (Sligo, Enniskillen, Letterkenny, Athlone, Castlebar, Limerick and the store in the Jervis shopping centre in Dublin). These are our findings: Sligo The Sligo store is located in the quayside shopping centre in Sligo town. The store was visited on four occasions. On each occasion the store was clean and tidy on the inside and out. On every visit the changing rooms were tidy. The outside of the shop was attractive and inviti ng towards customers, with posters advertising a sale and an entrancing and eye catching clothes display in the window.The store is completely wheelchair accessible. No one was greeted as they entered the store, on one visit members of staff were standing around talking amongst themselves, and only one person thought that there was a welcoming atmosphere in the store as it was warm and there was calming music being played. Three out of four people were pleased with the temperature within the shop with one person thinking the air conditioning was turned up too high. The clothes on display were easy to reach for three out of four of the customers, with the same amount finding that all sizes were on display.Only on two of the visits were the staff wearing the correct uniform, such as name badges. On just two out of the four visits the staff asked if assistance was needed and only one customer said that eye contact was made with them and that they were polite. At the till there was an a verage of 1-4 till kiosks open with less than five people in each queue. On all four visits it did not take long to get served and all of the customers were thanked for shopping at the store, but found that the exit signs were not clearly illuminated.All four people said that they would recommend the Sligo store to others. The overall opinions of the store varied. One out of the four customers said that it was perfect. Out of the other three, more helpful staff, a new layout, lower shelves and a bigger store were mentioned. Enniskillen The Next store in Enniskillen is located in the Erneside shopping centre in Enniskillen. This store was visited on only one occasion. On this occasion the entrance and the outside of the store were clean and tidy. The inside was also tidy.It was attractive on the eye and the changing rooms were spotless. The outside of the shop looked attractive and inviting due to the black and white theme on the outside of the shop which ‘Next’ is renow ned for. The store is wheelchair accessible. The customer was not greeted by any member of staff on entrance to the store and thought the atmosphere was not welcoming as it was dark inside the store. The customer thought that the temperature in the store was comfortable. They were not asked however by any member of staff if they needed assistance.The customer found that some of the rails in the store were too high but all sizes were stocked and that the staff were helpful when asked about the sizes, but not all members of staff were wearing a name badge. At the checkout four checkouts were open and there was less than five people in the queue, and did not have to wait long to get served. The customer was thanked for shopping at the store and found that the exit signs were clearly visible. This customer said that they would recommend this store to others and that the staff were quite friendly but could have been more helpful.They’re overall opinion was that the store could be bigger with more or better lighting conditions. Letterkenny The Letterkenny store is located in Letterkenny Retail Park. This store was visited on one occasion. On this occasion the outside of the premises was not clean and tidy and did not look attractive and inviting to customers as it looked dirty. The store is wheelchair accessible. On entering the store the customer was not greeted by a member of staff and the atmosphere was not welcoming as the music in the store was very faint and couldn’t be heard clearly.Other than that the inside of the store was clean, tidy and attractive. The temperature in the shop was fine also. No member of staff asked the customer if they needed assistance. The customer was not able to reach some of the clothes as they were hung too high. Not all the sizes were displayed and stocked but the staff did check to see if they had the size in the store room. The changing room was tidy and uncluttered. When the customer got to the till four tills wer e in operation, there were more than five people in the queue and it took six minutes for them to get served.The staff at the checkout were described as friendly and thanked the customer for shopping in the store. The exit signs were clearly illuminated. The customer said their overall experience of shopping in the store was disappointing but acceptable. The customer also said that they would not recommend this store to others because not all sizes were stocked and the atmosphere in the shop and the customer service was poor, and suggested having more staff on the floor. Athlone The ‘Next’ store in Athlone is located in the Athlone Town shopping centre, just off the M6 motorway.This store was visited once only. The entrance to the store was clean and tidy and the outside of the store was attractive and inviting to customers. The store is wheelchair accessible. When the customer entered the store they were not greeted by anyone. The atmosphere within the shop was not wel coming as there was no music being played in the store, but the temperature was acceptable. The inside of the store was attractive, but the changing rooms were not tidy and unsatisfactory. The clothes were easy to view and reach but not all sizes were displayed.No member of staff asked if the customer needed assistance, but they were polite and helpful when getting a bigger size for the customer. All staff were wearing full uniform including name badges. When the customer got to the checkout there were four tills in operation and did not take long to get served. They were not thanked for shopping at the store but said the checkout staff were friendly and the exit signs were clear and illuminated. The customer said that they would recommend this store to others as they had a good overall experience in the store but feel that more staff are needed.Castlebar The Castlebar store is located in Lannagh Road Retail Park which is a five minute walk from the main street in Castlebar. The ent rance to the store was not up to standard as it was not clean and tidy, although the front of the shop was. The store is wheelchair accessible. When the customer entered the store they were greeted by a member of staff, and due to this made the atmosphere of the store feel welcoming. The inside of the store itself was clean and attractive and the temperature of the store was fine. A member of staff offered assistance, with a smile and good eye contact was made.All staff were wearing the correct uniform with their name badges. All of the sizes were displayed on the rails and they were easily accessible. The changing room was clean and tidy. At the till only a limited number of tills were in operation with less than five people in the queue and it took around three minutes to get served. The customer was thanked for shopping at the store and the exits were clearly marked and illuminated. This customer would recommend this store to others due to the friendly and welcoming atmosphere, b ut suggests better parking facilities. LimerickThe Limerick store is located in the Crescent shopping centre in Limerick which is situated two miles outside of Limerick city centre. The entrance to the shop was not clean and tidy and was blocked by a stand, this did not make the store look attractive and inviting to customers, although it was bright and lit up, the stand spoilt it. The store is wheelchair accessible. The customer was not greeted by a member of staff on entering the store and the atmosphere was not very welcoming. Also the store did not have a modern feel to it, which ‘Next’ would have a reputation for being.The store was not clean or tidy either. The temperature in the store was not sufficient as the customer found it very stuffy. One of the good points about this store was that a member of staff did ask if the customer needed assistance but did not smile or make eye contact while doing so. The staff were wearing the correct uniform including name badge s. The clothes were easily reachable on the rails but not all sizes were displayed or stocked and staff were not helpful when asked for another size. The changing room was clean and tidy.At the checkout there were 1-3 checkouts in operation with more than five people in the queue. It took ten minutes to get served, and the checkout staff did not speak. The customer was not thanked for shopping at the store but the exit signs were clear and illuminated. This customer would not recommend this store others due to not being felt welcomed or comfortable in the store and believes that the store should be renovated. Dublin There are many next stores in Dublin but the one that was visited was the one located in the Jervis shopping centre in Dublin city centre.This store was visited on one occasion. The entrance to the store was not clean and tidy but the outside of the store looked attractive and inviting due to the window display of the stores clothing. The store is wheelchair accessible. On entering the store the customer was not greeted by a member of staff, but the atmosphere was welcoming and the temperature in the store was nice and warm. The inside of the store was clean, tidy and attractive. The customer was not asked by any member of staff if they needed assistance. The clothes were easy to view and reach, and all sizes were displayed.The changing room was clean, tidy and uncluttered. At the till there were between 1-3 checkouts open, there was less than five people in the queue, it did not take long to get served. The staff were not neatly dressed and wearing their name badges but they were polite and made good eye contact with the customer and thanked the customer for shopping at the store. The exit signs were not clearly illuminated in this store. The customer would recommend this to others as the staff were very friendly. But said that they should be better dressed. RecommendationsIn this part of the report we outline the recommendations that we would mak e to Next based on our findings from the mystery shopping exercise. These are our recommendations: Firstly we believe that they should retrain right across the board. From shop assistants right up to managers. There should be a strict set of rules implemented into this training and an exam must be passed by all employees. The employees will then get a certificate to say that they have completed this. The managers would have to complete a more advanced course, dealing with all the topics the employees have to with a few added extras.During this training the following must be covered. Employees 1. Customers must be greeted when they walk in the door to make them feel welcomed. 2. Staff must ask customers if they need assistance within thirty seconds of them being on the premises. 3. When speaking to customers, speak politely and mannerly and eye contact must be made. 4. Correct uniform must be worn at all times. Especially a name badge. 5. Staff must make sure that the changing rooms are clean and clutter free at all times. 6. Make sure all sizes are on display. 7.If there is a substantial queue at the till, get another staff member to open another till. 8. Always thank the customer for shopping at the store. Managers 1. Make sure the outside of the premises is kept clean. 2. Delegate different employees to particular jobs. And make sure everybody knows what there job is. 3. Make sure that the music in the shop is on, clear and loud enough so the customers can hear it but not so loud that it is deafening. 4. Keep on top of the uniform issue as this was one of the weak areas of the mystery shopping survey.Secondly we believe that you should have a review of all your stores and try and complete any work that needs to be done. Such as a new layout or renovation. For example. The store in Limerick was described as not very modern. Next is well known for having a fashionable range of clothing and if the shop does not reflect this image then customers will not come in to the store. Another example would be a lot of rails have been described as too high. You could combat this by making them lower or having a hook that customers would use to reach the clothing. Finally we would recommend that you should look at your staffing policy.On a number of visits to your stores it has pointed out that if there was more staff then it would have been a better shopping experience. Even one more extra staff member per store would make a huge difference. Conclusion Overall, the project was a huge success. The implementation of the Questionnaire gave us valuable opinions which were vital in being able to recommend changes for the service. The physical aspect of the mystery shopper enabled us to gather first hand, unbiased information which would have been very difficult to receive, had another method of research been chosen. Appendices:

The Thoughts of Carl Jung Essay Example | Topics and Well Written Essays - 2000 words

The Thoughts of Carl Jung - Essay Example Carl Gustav Jung was born in 1875 on the Swiss shore of Lake Constance to Paul and Emilie Jung, a village pastor and the youngest daughter of a famous-but-eccentric theologian (Stevens, 2001, p. 2). Jung's father died when he was still in school and, although his first career choice was that of a medical doctor, he was precluded from pursuing this career path due to the fact that he could not afford to do so; he opted instead, to go to work as an assistant at the Bergholzli asylum proximate to Zurich (Daniels, 2003, p. 24). He met and developed a friendship with Sigmund Freud, with whom he corresponded often until a series of philosophical and perceptive differences caused the break (Stevens, 2001, pp. 18-24). He married and had a family and, although seemingly happy with his wife Emma, nevertheless engaged in several well-documented affairs. After World War I, he spent much of his time traveling and writing much of the work we have today. He died in 1961. There are many aspects of Jung's life and experiences that can be seen in his subsequent work; so much so that they lie far beyond the scope of this paper. There are a few, however, that should be mentioned to provide context for the theories and his contribution to society which follow. The first is the environment in which Jung developed. In speaking of the period of time between the 1870s and 1930s, one author notes that "the major disciplinary and theoretical forms of modern psychology and psychotherapy were established" (Shamdasani, 2003, p. 10). It was in this culture of change and development that Jung went to school, spent nine years at the Bergholzli asylum, formed and broke his relationship with Freud, had his many dreams and near-psychotic breaks, and generally formed the foundations of his thinking. Many of his theories, three of which are named below, can be traced to this developmental era of re-thinking the philosophy and science of psychology. Another event in Jung's life that bears mention is his relationship with his mother. Specifically when, as a young boy who slept with his father (his parents kept separate bedrooms), she had a breakdown "for which she had to spend several months in the hospital, and this enforced separation at a critical stage in his development seems to have affected Jung for the rest of his life" (Stevens, 2001, p. 3). This maternal separation seemed to have had a great influence on his concept of "anima (the female complex in his unconscious)", and is cited as a possible reason for his numerous affairs as well as his apparent habit of surrounding himself with women (Stevens, 2001, pp. 26-27). A third influential event would have to be his six year correspondence and friendship with Sigmund Freud. As Jung developed from student to an independent thinker, he was often suppressed by Freud, particularly when his ideas expanded

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Information systems - Essay Example For Aalsmeer Flower Auction the first thing that needs to be done is to analyze and obtain the information requirements for the auction site. In order to do this they must first device a strategy for information gathering. An information strategy is defined as the process for capturing, integrating, processing, delivery and presentation of information in a constituent in a timely manner (Majid, 2007). Thus, information and requirements gathering forms the foremost and the most important part of the development process. The first step in gathering information is to conduct user surveys and a companywide review so that the development team can gain a better insight on the problem domain and the kind of solution it requires (Hansen et all, 1999). The development team will conduct meetings with the board of Aalsmeer flower auctions to determine what kind of auction strategy they will follow and what key features will be needed in the end product. The case study requires us to develop an online auction for buyers and sellers to interact, place orders, set prices and then receive goods through a distribution channel. Aaslmeer has to record the data for the financial transactions, customer details, distribution channels and ratings for individual customers and suppliers. The prices in the online auction will be set using the demand and supply mechanism. Buyers will bid on the products and sellers will determine the best the bid and then sell the products to the highest bidder. The auction will start off with a base price, which is then increased consequently when buyers bid on the product. The bidding process ends after a stipulated time and the highest bid becomes the selling price. The prices of different products will be stored in a database. The prices will usually follow world prices for flowers and related products, which

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Small business in Sub-Saharan Africa - Research Paper Example Nonetheless, like in other developed and developing countries, small businesses continue to play a vital role in the country’s economic and social development. The benefits of small business development in Ethiopia are numerous and varied. At the very basic level, small businesses provide competition and employment (Anonymous 2009). Innovation is another product of small business evolution (Anonymous 2009). Job creation and the development of a competitive business sector are all due to the development of small businesses (Anonymous 2009). Therefore, it is essential that Ethiopian authorities invest material and non-material resources to encourage small business development in the country. This paper provides a brief evaluation of the small business climate in Ethiopia. The paper includes recent news and changes in Ethiopia’s small business climate. A discussion of the conditions and factors affecting economic and business development in Ethiopia is provided. The paper also includes a detailed discussion of barriers to creating a sustainable small business atmosphere in the country. The goal of the paper is to create a clearer picture of the conditions and barriers to small business in Ethiopia. This information will create a basis for developing and implementing a set of recommendations to improve the small business climate in Ethiopia. ... Providing Microsoft’s Security Essentials program is merely a part of a broader initiative aimed at supporting small businesses in Sub-Saharan Africa. Insignificant at first glance, the event has far-reaching implications for understanding the current state of small business development in Ethiopia. On the one hand, it is clear that other countries and companies want to support small businesses in their way to organizational and performance excellence. On the other hand, that Microsoft provides Ethiopian businesses with access to free antivirus software implies that not all businesses in Ethiopia can afford purchasing this software legally. Simultaneously, IBM is one of those which realize the importance of small business for every country’s development. Tadesse (2011) writes that small and midsized businesses are responsible for employing 90 percent of the global workforce. Small and medium enterprises also account for nearly one half of global GDP (Tadesse 2011). It i s no wonder that small business development remains one of the top policy priorities in the developed world. Unfortunately, not all countries are equally successful in meeting their policy objectives. Ethiopia: economic and social conditions and their implications for small businesses Ethiopia falls within the definition of a developing country which, nonetheless, strives to meet the main Millennium Development Goals (Stevenson & St-Onge 2005). Unfortunately, most, if not all, economic policy initiatives lead to poor results, as the bigger half of the national population leaves below the poverty line (Stevenson & St-Onge 2005). The country is faced with a serious challenge of poverty but persistently fails to reduce it (Stevenson &

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Integrated Marketing Communications Plan - Essay Example As the paper declares marketing is the one function of management which has to be more concerned with activity that is external to the organisation, than that which is internal. Marketing activities are mainly conducted outside the organisation and are often undertaken by various managers, for instance, travel agents and web developers. The marketing process is also a social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others. This essay stresses that in order to have a successful marketing strategy it is essential that the organisation understands and has the right balance of the marketing mix, which consists of four elements; product, price, promotion and place/distribution. The marketing mix is central to the organisations marketing tactics and once the market situation has been identified and evaluated, a decision is made to either penetrate or develop a particular market. Time is also an important factor in assessing the marketing mix to be offered as market situations are no longer stable, and instead can change rapidly over a short period of time. These changes can be brought on by global events such as natural disasters to industry changes, such as a major competitor suddenly leaving the scene from bankruptcy. By using the marketing mix as a tactical tool for planning marketing activities, it is quite possible to adapt in a timely manner and profitably to changes in the market environment. Royal Caribbean Cruises Ltd (RCCL) is one organisation that is seeking to expand its capacity despite an unfavourable operating environment. The economy of its home country, the United States is not performing well and serious risk to passenger safety have been posed in the form of the threat of terrorist attacks to health threats. This puts RCCL in a vulnerable position in terms of earnings and profits as a reduction in passenger numbers could jeopardise the future of its 27 300 employees. As marketing is almost solely responsible for generating sales and revenue, it is important for RCCL to consider a change in marketing activities, as well as undertake an environmental analysis

Controversy between Safe and Pure Drinking Water Essay

Controversy between Safe and Pure Drinking Water - Essay Example Health impacts of some of the contaminants in drinking water are not clear; however, the availability of contaminants does not always mean that they will harm an individual’s health. The basis for determining safe drinking water is the national or international guideline, with the significant one being the WHO guideline for quality of drinking water. Drinking water can be obtained from two basic sources, which include surface water like reservoirs and rivers, and groundwater. Water has natural contaminants, especially inorganic contaminants from geological strata upon which water flows, and different microorganisms and chemical pollution. Generally, ground water is less susceptible to pollution compared to surface waters that are prone to various sources of fabricated contaminants. Moreover, in case there are no improved water management, the unhealthy residues of substances used in its treatment can lead to pollution, giving rise to presence of deposits in water pipes. In add ition, contamination of drinking water can occur during the distribution of water arising from materials like iron, which corrodes and releases iron oxides into the supply system. Diffusion process taking place in plastic pipes may result in contamination of drinking water; for example, split oil in the surrounding area may result in water problems concerning its taste and smell. Drinking water treatment applied in public water supply includes a series of treatments that vary in accordance with the requirements of supply and nature and susceptibility of the source. Water treatments comprises of systems that coagulate, flocculate, filter and oxidise drinking water. The common oxidative disinfectant is chlorine and it provides effective and robust protection against pathogens. Standards upon which the safety of drinking water is gauged are revised regularly and supported by detailed documents that describe the various aspects of safety (Larason). Pathogen contamination of drinking wat er causes diarrhoea disease and is a significant characteristic of the drinking water quality. This problem is a result of water contamination by faecal substance, particularly human faecal substance comprising of pathogenic organisms. Many regions in developing countries, pathogens remain a significant cause disease. Therefore, breaking the faecal-oral cycle is crucial by preventing the entry of faecal matter into water sources and treating drinking water in order to kill pathogens. Nevertheless, such approach needs to function alongside hygiene practices like hand washing, which helps reduce the chances of person-to-person infection. Detecting and enumerating pathogens in water is not appropriate in many circumstances because of the difficulties and resources necessary; therefore, only two kinds of pathogen are used as indicators for faecal contamination. There is the assumption that once the indicators are detected, pathogens like viruses could be presents; thus, the appropriate action is necessary. Nevertheless, the time taken in analysing the sample means that if there is contamination then, the contaminated water will get to the consumers and probably it will be consumed by the time the analysis results are obtained. Moreover, the small volume of water sample implies that monitoring is not adequate for ensuring safe drinking water (Workshop on Emerging Drinking Water Contaminants, National Research Council 202). The most serious contaminants of water are chemicals that occur naturally and they are found in groundwater. Waterborne contaminants bring about disease in

International Business Essay Example | Topics and Well Written Essays - 2000 words - 8

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Managing performance and participation Assignment

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The Aztecs simplistic crop-enhancing Essay Example for Free

The Aztecs simplistic crop-enhancing Essay The main supply for food for the Aztecs were agriculture and farming. They rely mainly on the crops for every season; they grow, produce and consume food and this is how they get their daily food. Terracing Indicating the societal complexity of the Aztecs, the farming technique known as terracing is complicated and elaborate. They used terracing in the hilly areas and built walls, forming terraces into the sides of the hills. These stone walls ran parallel to the contour of the slope and rainfall washed compost vegetation and nutrients from the hills above. Terracing opened up previously unusable land for farming. Irrigation Because the Aztecs built extensive canal and water-diverting systems, irrigation farming became popular and productive. With water readily available, the Aztecs could enhance the growing season by irrigating the fields prior to planting, strengthen their crops by augmenting the rainfall with additional watering, and lengthen the farming season by irrigating long after the rains had stopped. Chinampas Also know to the Aztecs as floating gardens, chinampas were pieces of land created by piling up alternating layers of compost vegetation and mud from the lake bottom, in the shallow marshy parts of the lakes. Initially the 30 feet by 330 feet chinampas were held in place by man-made posts, but eventually these fertile farming patches stayed secured by the roots of nearby willow trees. Once the mud and vegetation piled up higher than the water level, the plot was ready for cultivation. The crop yield from chinampas was so prolific and expedient, farmers began growing, not only for themselves, but for marketing out to others. Rainfall Cultivation The Aztecs most basic and simplistic crop-enhancing technique, called rainfall cultivation, involved fallowing the fields. They left farming plots empty to collect itself and become nutritionally enhanced by rainfall. This process is the least labor intensive form of farming, but the Aztecs eventually cast it aside following the population boom and the need for larger, more productive crops.

Ebay Case Meg Whitman Essay Example for Free

Ebay Case Meg Whitman Essay In 1995, Pierre Omidyar founded eBay, an on-line company whose purpose was to facilitate an environment where people could not only exchange goods, but also have discussions, make connections, and form relationships. He carefully crafted a culture based upon, â€Å"trust, respect, autonomy, empowerment, and equality,† and sought for the eBay community and company to be reflective of those principles. eBay was successful because Omidyar realized that a respectful, symbiotic relationship with this on-line community was critical, â€Å"because eBay wouldn’t exist if it weren’t for [the] community. In 1998, Meg Whitman was brought in as CEO to strengthen the eBay brand and to develop a stronger marketing strategy. In this, she was remarkably successful. In little over a year, eBay registrants grew from 88,000 to 3. 8 million users. The company successfully went public, revenue just about doubled every quarter, and acquisitions and partnerships were made to increase the customer base. However, the rapid growth under Whitman caused a major problem for eBay: it put a strain on the culture and the community upon which eBay was successfully founded. With growth came the need for more rules and policies. For instance, Whitman made the decision to ban the sale of firearms to keep the company free of legal liabilities. Many in the community and company were shocked and outraged by this policy because it violated the eBay values of open communication and trust. Also, the acquisition of Butterfield and Butterfield, a prestigious, high-end auction house, was taken as a slap in the face. It violated the eBay value of respect, and the community saw this purchase indicative of the company’s priorities being focused on higher profit margins, not building and maintaining relationships with its existing community. There are clear reasons why the eBay community felt its culture was being left behind in the wake of rapid growth. First, the strategic design of eBay dramatically changed under Whitman’s management. eBay was previously built upon a small, flat and flexible team of engineers who worked together without many formal chains of authority. This open work environment perfectly mirrored the community Omidyar sought to create online, and the internal company practiced its values of respect and trust on a daily basis. However, Whitman correctly recognized that as the company grew, more formal structures and positions would have to be put into place to bear the burden of greater demand. With expert consultation, she reorganized the engineers. She eventually added eleven different vice presidents in upper management. In little time, the company transformed from an informal, flat model to a formal functional structure. This enabled growth, but it also created tall hierarchies that diminished the culture of open communication. For instance, lower-level employees and the eBay community both back-lashed at the decision of banning firearms for largely the same reason: they had no idea such a policy was forthcoming. Upper management made this decision without outside consultation. Even though it was the right decision for the company, it was handled and presented in a way that violated the culture eBay was built upon. In 1999, Whitman formally created a Community Watch group to monitor the website for fraud. Initially, eBay â€Å"counted on its users to abide by its user agreement and take much of the responsibility for safeguarding the site themselves. But, the community had grown too large to be self-monitored. Again, the decision was appropriate, but so many structural changes implemented in so little time was too much for the community to absorb without reaction. Moreover, the political nature of eBay changed rapidly. Pierre Omidyar, eBay’s founder and developer, had the rare gift of leading with b oth referent and expert power. He used this power to create a strong sense of community throughout eBay. He also used his referent power to give Whitman legitimacy in both her position as CEO and in her consequential actions. His support was effective at getting the company to align behind her decisions, but the external community did not see this support and were more suspicious of the company’s new direction. Whitman’s decisions were all sound and applauded by Wall Street. But the community saw what was once a democratic forum turning into a big business. Her lack of consultation with the community lead one user to brand eBay as having a â€Å"cavalier attitude,† and a â€Å"political agenda. † Lower level employees also saw this lack of communication. Where there were once full company meetings weekly, now they were held, at most, once a quarter. Power was concentrating. Clearly, this power shift was positively causing growth but negatively affecting culture. In her defense, Whitman was not indifferent to the culture at eBay. She stressed hiring people who understood and wanted to expand the eBay culture. But at the same time she outsourced customer service to a location in Utah, far from where the gatekeepers of the eBay culture were to be found. Therefore, those directly working with the community may have been the least in tune with its values. Also, she applauded and maintained the â€Å"no penalty† culture where everyone could voice their opinions and feel free to change their minds. However, with the growth of the company, there were fewer opportunities for a voice to be heard, less direct contacts with upper management, and fewer voices involved in major decisions. This led to decisions being made that were sound individually but not corporately when placed in the eBay culture. It also proved difficult to spread this culture to the plethora of newly added users. And it is critical because it built the community, which built the company, and if it is removed, those elements that made eBay a unique success will be gone. Therefore, eBay needs to find a way to maintain its culture. One way to correct this problem would be to implement more cross-functional teams internally. These teams would recreate the initial eBay structure of being team-based, autonomous, and flat. They would allow different departments to address problems and offer valuable input into pending company policies. This lateral flow would lead to decisions that would keep more in line with the original eBay culture, thus satisfying the community at large. The downside to these teams is that it gives Whitman and others less authority to use in making decisions for the company. Another alternative would be to create a formal system of distributing information and gathering feedback from the eBay community. This would create an opportunity to communicate values as well as pending or upcoming policy changes. This system of polling through email would empower the community to have a cogent voice once again and would reestablish the feeling of one-to-one communication. The downside is that if the company decided to go in a direction different than that of the community, those polled and involved could lose faith and optimism in exercising their voice. Finally, Whitman could create a separate company under the eBay name where she could make mergers and acquisitions without alienating the base users and without directly affecting the company. This would help maintain the existing eBay culture, but it would do nothing to repair any damage done. Moreover, having a different arm will not expand their user community of eBay, which is eBay’s vision. Whitman should create a formal system of distributing information and gathering feedback from the eBay community. This mechanism would be two-fold in design. First, eBay would create a oalition of the â€Å"top sellers,† those truly engrossed in the eBay community and whose interests are aligned with both company and community. Upper management would formally integrate the opinions and responses of this group (on issues ranging from policy to community values) into its decision-making processes. Also, the use of widely sampled polls of eBay users on the same issues would help th e company get a feel for how the broader community at large feels about important issues. This would be positive for the community because it would give them a legitimate voice in the company again, just as it had at eBay’s inception. It is important to remember that eBay is unique in that the community it serves is the company itself. Soliciting, responding to, and implementing the voice of this community improve eBay; even with its now more functional structure, it will only help the company know the needs and opinions of its community, which will strengthen business. The downside to this move is that after hearing out the top sellers and looking at the data of a poll on a particular issue, Whitman and upper management may still feel that an unpopular direction needs to be taken. Some users may feel patronized and refuse to participate in future polls. Even so, many in the community will be appreciative to at least be involved in the process and to be forewarned of pending changes. Once again there will be a dialogue with the community that will attribute value, trust, and respect to its opinions, even in disagreement. In this manner, eBay can grow and still stay small.

Wabi Sabi And Tadao Ando

Wabi Sabi And Tadao Ando We can easily now conceive of a time when there will be only one culture and one civilization on the entire surface of the earth. I dont believe this will happen, because there are contradictory tendencies always at work on the one hand towards homogenization and on the other towards new distinctions. In the 1970s and 80s, architecture in Japan was developed as a quick imitation of some indistinct international style or much worse disneyfication of Japanese cities littered with out-of-place, or downright quirky, architecture. Attempts to be creative were easily blurred by sublimated ideas from pre-WWII period, as Japanese architects are lost in translating Western aesthetic forms for a Japanese public. Likewise attempts to be traditional remains most often restricted to the production of experimental skyscrapers with cut-outs and occasional pagoda roofs (note: need to find examples, images). Many Japanese architects of that period struggle to establish an identity for themselves in an increasingly homogeneous world (Isozaki, 2011: 35) Asahi Beer Building, Asakusa district, Tokyo, by renown product designer Phillip Strack, 1989. The same struggle is evident at the beginning of Tadao Andos career as he seeks to reconcile aspects of modern construction with aspects of Japanese tradition. His travels to the West in his late 20s, taught him extensively on the precedents of modern masters such as Le Corbusier, Mies van der Rohe and Louis Kahn (Dal Co, 1997). Yet, remarkably, Ando has never been described as a neo-Corbusian, a neo-Miesian, or a neo-Kahnian. His concrete surfaces have textures as smooth and delicate as fine Japanese craftwork. His compositions are spare and clean. By these means, Andos architecture embraces a contemplative, ascetic realm of stillness and abstraction. His works embodies a rare mastery of materials and light that seeks to reconnect mankind with nature, with a monastic sense of plainness. Kenneth Frampton in his essay Tadaos Andos Critical Modernism (Frampton, 1984) further celebrates Tadao Ando as a critical regionalist. So, how did Ando overcome his struggle for an identity? To answer this question, this dissertation begins with a look back into Japanese history. In the region of Kansai during the 16th century, the warlord Toyotomi Hideyoshi and his protà ©gà ©, tea master Sen No Rikyu, laid the foundation for the discipline of wabi-sabi: a strict adherence to the virtues of simplicity, poverty and modesty, in direct resistance to the unrefined pretention of wealth. It also reflects the dissatisfaction with institutional power and resistance to tyranny. Osaka, Kansais regional capital, is Tadao Andos native city. Thus, by birth and inclination, it is no coincidence that he belongs to wabi-sabi aesthetic which is still alive today, as do many of his clients. This dissertation therefore argues, for the first time, that the fundamental key to understanding Andos capacity for abstraction must be found in wabi-sabi aesthetics. This argument may best be illustrated by a comparison of his work with that of Sen no Rikyu (1522-91), one of the greatest of all tea ceremony masters, and an important architect of tea ceremony pavilions. This dissertation will then further discuss the role of wabi-sabi in making Ando a critical regionalist. By briefly exploring the concept of critical regionalism , its importance in contemporary architecture discourses and its criticism, the dissertation shall further reflect upon how Critical Regionalism functions within Japanese culture, in which its architectural past is often more of abstraction rather than physical. Wabi-sabi: A Context The Japanese aesthetic tradition, like any other cultural tradition, encompasses diverse tastes and arts. They range from the ordinariness of Noh theatre to the lavishness of Kabuki theatre, the severity of monochrome brush ink paintings to the opulence of gold-gilded screen paintings, and the simple rusticity of tea huts to the august majesty of castles. Among the variety of aesthetic pursuits, one theme stands out for being somewhat unconventional. It is a celebration of qualities commonly regarded as falling short of, or deteriorating from the optimal condition of the object (De Mente, 2006). While such works may appear somewhat homely and rough, at the same time they impart a sense of elegance and tranquillity, a kind of unsophisticated sophistication, like the moon obscured by clouds. (Koren, 1994). This study will refer to this Japanese aesthetics of the imperfection and insufficiency as wabi-sabi. The discussion in this chapter will briefly review the aesthetic, social, historical, and philosophical dimensions of this Japanese aesthetic taste. Wabi and sabi Wabi is derived from the verb wabu (to deteriorate) and the adjective wabishii (solitary, comfortless). The essence of wabi has been described as nonattachment and subtle profundity (De Mente, 2006: 45). The nonattachment essence of a wabi is part of the Zen School of Buddhism that teaches detachment from all material things and the ability to experience the essence of things (Koren, 1994: 12). On the other hand, the original meaning of sabi is rust or patina, but it also connotes loneliness and desolation as reflected in the adjective sabishii (lonely), particularly with reference to old age (1994: 13). Koren (1994: 21) primarily suggests wabi-sabi as the most conspicuous and characteristic feature of what we think of as traditional Japanese beauty, comparing its importance in Japanese aesthetics to the Greek ideals of beauty and perfection in the West. The essence of wabi aesthetic is perhqaps best captured in Sen No Ryikus words: never forget that the way of tea is nothing more than boiling water, making tea and drinking tea. And the tea ceremony conducted in the smallest of spaces serves primarily the practice of meditation and its goal is enlightenment. Originally, the meanings of neither wabi nor sabi were specifically related to aesthetic qualities. The development of the wabi-sabi aesthetic began in earnest during the Kamakura Period (1185-1333) coinciding with the spread of Zen Buddhism in Japan (Koren 1994: 12). Zen ideas about transcending the mundane world and conventional ways of looking at things through concepts like emptiness, impermanence and renunciation inspired a kind of appreciation of negative experiences such as old age, poverty and loneliness (Suzuki, 1972: 42). Hermits, priests and poets leading a solitary wandering life in search of spiritual insight incorporated this sense of appreciation in their works and teachings. As these ideas gained momentum, people tried to resign themselves to the sufferings of life and began to see a kind of beauty in them. Expressed in artistic forms, this in turn evolved into the aesthetic appreciation of wabi-sabi (Koren, 1994:14). Later, the development of the tea ceremony in the 16th century marks an important step in the evolution of wabi-sabi. Sen no Rikyu, credited with establishing the tea ceremony in its current form, was also influential in establishing wabi-sabi as an aesthetic concept (Okakura, 2005: 33). He extolled the use of simple, indigenous home-style tea utensils over the expensive and highly decorative tea utensils imported from China, placing objects expressing wabi-sabi at the pinnacle of aesthetic appreciation (2005:34). Initially, these new aesthetics could only be discovered in the humble utensils used by the common people, or in a neglected stone lantern overgrown with moss. However, as time progressed, design works were intentionally created to reflect wabi-sabi, for example, raku earthenware tea bowls or the design of the tea-house, which took on the style of a simple rural hut, with space inside for only two tatami mats (around 3.5m ²) (De Mente, 2006:45). Futhermore in art and design, two other elements that are often associated with sabi objects are asymmetry and austerity. Kakuzo Okakura (2005:15), the Japanese tea master, labelled this asymmetry beauty as the art of imperfection. Surprises are achieved by the unbalanced by the apparent randomness of things that allows the observer to complete the image. This stands in contrast to the Western compulsion to symmetry and mathematical balance, leaving no surprises and nothing for the viewer to add. Also worth nothing is that in modern Japan, the definition of a wabi-sabi style of living evolves into the elimination of things which that are inessential. The tranquillity aspect of wabi dictates a look and feel that radiates an aura of calm and solace. The natural aspect of sabi results from avoiding machination of any sort. This includes making an object or area look as if it were created by nature, not by human or machine (Koren, 1994). Wabi-sabi and Tadao Ando [further writing here on Tadao Andos background and why Tadao Ando: his significance in Japanese architecture since the 1980s] Several themes related to wabi-sabi can be identified in Andos works, and these will be discussed under the following distinct but interrelated headings: light, overlapping spaces and materials. This study will engage the expression of these themes through the analysis of his better known works, alongside an examination of similar principles in traditional Japanese exemplars. Light The spaces in Andos works are typified by light within darkness. Common features among Ando works are their meditative calmness and dimness. While describing Andos Church of Light in Ibaraki, Jodidio (2004) sums it up: If the enclosed world is a microcosm, the shaft of sunlight penetrating it is a ray of hope rendered vivid by the enclosure and the surrounding darkness. On the other hand, the fragile beauty of shadows that marked the Japanese cultural identity, as were praised by novelist Junichiro Tanizaki (1977), are utilised by Ando to infuse his buildings with an uncanny mood which enrich the void with darkness. In Andos Shiba Ryotaro Memorial Museum in Higashiosaka, visitors experience a space saturated with a heavy darkness, yet made significant by the sudden burst of light in the south-west elevation. Spatial Enclosure Though set in an urban environment, in true spirit of wabi-sabi, Andos buildings strive for the mood of a mountain retreat. Andos buildings are often described as an enclosed world, shut off from the exterior environment (Jodidio 2004:10). It shuts out the exterior world but introduces nature, in symbolic form. The symbolic representation of nature is a major expression of wabi-sabi aesthetic, and is prevalent in all Japanese art. One outstanding example is the Zen rock gardens of the Ryoan-ji, a 13th century Buddhist temple in Kyoto, where stones and white sand are used to depict islands and the sea. In Andos Hyogo Prefectural Museum of Art, near Kobe, visitors are greeted with a deceptively closed, minimalist volume of raw concrete. Dal Co (1997:125) describes the form of the museum as one which is radically new, yet there is still the old feeling of seclusion, of an architecture that creates another world remote from the everyday. He further describes the overall spatial structure is as closed to the outside yet open within, the former tempered by a few slits and the latter by layered planes (1997:125). One can argue that this is suggestive of the wabi-sabi approach in older, traditional Japanese architecture, where buildings are enclosed with a simple mud wall and made inwardly porous by layered screens. Hyogo Prefectural Museum of Art, outside Kobe Thus, spaces which overlap and figuratively fold in on each other add depth and richness to the composition and stimulate excitement and expectation in the person experiencing the space. The effect is achievable through the approach to the building. For example, the approach to a tea ceremony pavilion often leads through a garden space called a roji. This is exemplified in tea-ceremony huts in Kyotos Katsura Imperial Villa, one of Japans best known architectural heritage. In the course of traversing this garden, the visitor must pass through several gates, usually designed delicately and minimally, before finally reaching the pavilion where the tea ceremony will be performed. Detours are deliberately included in the stepping-stone walkway to generate similar anticipation and excitement. The same kind of indirect approach is characteristic of Andos buildings. Materials Traditional Japanese house architecture often employs unfinished logs, simply split bamboo, and walls made of clay with an admixture of chopped straw, as in Katsuras tea-ceremony hut. One can notice that materials were deliberately used without finishes for the sake of creating an aesthetically pure, ideal world of sobriety, calm and refined rusticity (Okakura, 2005). One can conclude that designers of tea ceremony architecture carefully selected only those materials conducive to production of a microcosm compatible with the aesthetics of wabi. Designers of such architecture tend to use natural materials, to have them look as natural as possible, and to employ muted -almost monochrome colour schemes. One could argue that Andos works severely limits the range of interior colours. In Andos buildings one could observe almost entirely unfinished concrete with the exception of floors and furnishings, which are of natural materials. Window sashes, which, though steel, are always painted gray, never bright self-assertive colours. This approach used both by designers of tea ceremony buildings and by Ando, is determined by a concern for the materials themselves and for spatial composition (Baek, 2008). Furthermore, in the spaces in Andos works, one can observe the same peaceful, almost desolate spirit of wabi-sabi that informs the design of a teahouse or lonely mountain temple. Apart from warm touches of wooden flooring and nature beyond, every surface of concrete, steel or mass presents a chilly monotonous grey. These black-and-white tonalities are distinctly Japanese, apparent in traditional buildings in silvery roof tiles, grey-weathered boards, neutral plaster and white paper screens. Tadao Andos Critical Modernism This chapter of the dissertation begins with a brief overview of critical regionalism, its importance in contemporary architecture discourse in Japan, and the criticisms against. Building on the discussion of wabi-sabi in chapters before, the chapter further discusses the role of wabi-sabi in making Ando a critical regionalist. Critical regionalism and Japan In history, regionalism is a manifested concept since the times of the Romans. Regional variations has been extensively discussed in Vitruvius treaties De Architectura (Ten Books on Architecture). The Romantics further propounded picturesque regionalism during the 19th and early 20th century. (Nesbitt 1996: 486) Critical regionalism, on the other hand, was first coined as an architectural concept in the early 1980s in essays by Alexander Tzonis, Liane Lefaivre and, subsequently, Kenneth Frampton. Tadao Andos works are situated within this backdrop of a newly defined focus on regionalism. This new focus is seen as a reaction to the authority of modernism and the imitating scenography of postmodernism, both of which were thought to have failed to address the human condition in their extreme stances towards historicism. The core question which arises is how to become modern and to return to sources?. In their 1981 article The Grid and the Pathway, Tzonis and Lefaivre hypothesise critical regionalism as the solution. In the context of architecture in Greece, they defined the term critical regionalism as the third and latest type of regionalism, following the English picturesque of nationalist regionalism, and the Neoclassical historicist regionalism. They further argued that modern architecture is impersonal and monolithic, destroying the humanistic qualities in architectural expression which would be reinstated by a new form of regionalism. (Tzonis Lefaivre, 1981) Frampton later followed their lead in propounding critical regionalism. In his 1983 seminal essay Towards a Critical Regionalism, he embeds the concept with a higher sense of urgency and highlights its critical nature against placeless monotony. Frampton saw critical regionalism exemplified by Jà ¸rn Utzons Bagsvaerd Church (1973-76) near Copenhagen, which represents, according to Frampton, a self-conscious synthesis of universal civilization and world culture. The combination of universal elements like the concrete outer shell of the church, with an organic and individualistic interior and a roof shape reminiscent of pagodas as a reference to world culture, make, in the eyes of Frampton, this architecture simultaneously resistant and modern (Frampton, 1983: 16) This resistance, one could argue, is also apparent in 1980s Japan in the midst of an economic boom. There exists a typified reaction against universal standards, western culture homogenisation and placeless modernism, but at the same time the reaction is critical in its outlook. Likewise, one could also argue that critical regionalism in Japan is self-evaluating such that it is confrontational with not only the world but also to itself. Although the Japanese (like the Chinese) had developed doctrines relatively early that emphasised the necessity of space essence, ma, and Western functionality and aimed, at least sporadically, at a reconciliation of Chinese and Western elements in architecture, regionalism has never been established as a critical architectural movement (Isozaki, 2001: 131). (note: further elaboration needed) On the contrary, Peter Eisenman argued there is no tradition of resistance in Asia. Thus, he concludes, rendering architecture in Asia, in principle, conservative and accommodating. Eisenman refers to the importance attributed to critical thinking in late 18th century Europe developed, in particular, by Kant and Giovanni Battista Piranesi that strongly contributed to the formation of a critical consciousness among European architects. Eisenman pointed out that such tradition cannot be traced in Asia. (Eisenman, 1995) (note: further elaboration needed) Tadao Ando: a wabi-sabi Critical Regionalist Frampton celebrates Tadao Ando as a critical regionalist. This is most evident in his essay Tadaos Andos Critical Modernism (Frampton, 1984) in which Frampton uses the label to discuss Andos architecture One of Framptons criteria for critical regionalism is a direct dialectical relation with nature, a dialog with the environment that Andos architecture embodies in the articulation of structure through the changing impact of terrain. This is exemplified in Andos Chikatsu-Asuka Museum outside Osaka. The work is characterised by the valley which surrounds the site. Ando decisively situated the museum on the severe slopes to make it a quiet building standing quietly in nature (Ando, 1989a: 46). In contrast to the modernist clean slate approach of levelling the site, Andos approach is in true adherence to the spirit of wabi-sabi of preserving the tectonic quality of the nature. In Chikatsu-Asuka, the work is tactile, another component of Framptons (1983:28) definition which resides in the fact that (the building) can only be decoded in terms of experience itself. Indeed, Ando professes that a building exists to be seen and experienced and not to be talked about (eds. Knabe Noennig, 1999: 118). It could also be argued that, in abidance to the tenets of wabi-sabi, Ando is seeking to tackle the tactile range of human perception. This romanticised emotion of wabi-sabi can be seen in the way Ando describes his buildings and context, which he refers to as cruel urban surroundings (Ando, 1997:12). As discussed earlier, within his territorial walls and spatial enclosure, Ando is determined to establish a natural, Zen-like relationship between the person, material and natural phenomena. His works are designed to be experienced in body and spirit. (eds. Knabe Noennig, 1999: 118) At the same time, Ando often speaks of the spirit and emotional contents which he has translated from the Japanese vernacular and the richness of the tradition of sukiya1 and minka2 which is lost in urban chaos and economic growth (Ando, 1982). In fact, his architecture is largely influenced by the nostalgia of his childhood memories: We all have had certain experiences in our childhood that have stayed with us for our entire lives. The house that I grew up in was very important to me à ¢Ã¢â€š ¬Ã‚ ¦ It is very long, and when you come in from the street you walk through a corridor and then into a small courtyard and then another long space that takes you deeper into the house. The courtyard is very important because the house is very long and the amount of light is very limited. Light is very precious à ¢Ã¢â€š ¬Ã‚ ¦ Living in a space like that, where light and darkness are constantly interacting, was a critical experience for me. (Auping, 2002: 22) Ando (Auping, 2002: 22) speaks of himself, I value cultural treasures and would like to develop them in a creative way, revealing his, and many Japanese architects, fondness for cultural artefacts and a related lament at the loss of such an environment due to unrelenting urban development. On the other hand, the argument that posits Ando as a critical regionalist lies in this very statement by Frampton (1995:12), in which Ando is described as at once both an unequivocally modern architect and a figure whose values lie embedded in some archaic moment. In the same text, he further argued that Ando is committed to some other time before the machinations of progress has turned into an every present nemesis. Hence, one can conclude that Ando is critically opposed of the chaotic Japanese urban context and reproduction traditional Japanese physical elements. In his work there are none. One can hardly find the traditional open pavilion, bare timber skeleton, deeply overhanging roofs, or sliding shoji doors of spotless white paper (Jodidio, 2004: 21). Nevertheless Ando has transmuted these properties into something new, grounding his architecture in an ancient culture while freeing it of depiction. Wabi-sabi as a representation Japanese architectural identity. One could argue, like wabi-sabi itself, the notion of Japanese identity is perceived sensually rather than visually. Notes Sukiya is a type of Japanese architectural style. It can be literally translated as sophisticated, cultivated experience, often a reference to delight of the elegantly performed tea-ceremony. Minka are private dwellings of farmers, artisans, and merchants, constructed in traditional Japanese building styles. Illustration credits Leonard Koren, from his book Wabi-Sabi for Artists, Designers, Poets Philosophers, fig. 2-3 Author, fig. 1, 4-10 Word count 3493

Strong Versus Weak Characters in Joseph Conrad’s Heart of Darkness :: Conrad Heart Darkness

Strong Versus Weak Characters in Joseph Conrad’s Heart of Darkness One of the central tragedies of Joseph Conrad’s Heart of Darkness is the insanity of Mr. Kurtz. How could a man who seemed so good, so stable, suddenly become so mentally lacking? Through the deterioration of Kurtz’s personality and Marlow’s response to his breakdown, Conrad explores the elements of strong versus weak characters. Conrad introduces Kurtz as the archetypal European. French mother, English father, educated all over the continent- he’s strikingly average. By making him so normal Kurtz can serve as a model for all mankind- if it happened to this guy, who’s to say it couldn’t happen to anyone? At first Kurtz runs the inner station with common sense and justice (or what was considered justice during colonization), but before too long his character begins to spiral inward. Because of his over bearing personality, the Africans begin to look to Kurtz as a sort of god, and he begins to work with the idea. Had this occurred in society, he would have been checked: â€Å"Kurtz, stop being so silly.† But! In the jungle no one is there to keep him within societal boundaries- and the immense power he has begins to take hold of him. Kurtz is folding further and further into himself. The perfect example of this is the pamphlet Kurtz wrote. It seems that, though his actions say differently, when he is in the act of writing- something he learned in the civilized world- he can still function. He can still perform the, what is considered a solely human, trait of consciously thinking about and considering his own actions. Even when he talks about the pamphlet- he knows he wrote something and that it was good and important. Finally however, he writes at the bottom, â€Å"exterminate the brutes,† and the old Kurtz is gone. The once normal Kurtz has become a megalomaniac. Consider the shrunken heads put up around his house. It is feasible to think that perhaps a savage would do something like that as a warning to anyone who might stop by. Even in the horror- there is logic to it. But- Kurtz has them facing toward his house. This has no reasonable explanation, except that Kurtz has lost his mind. Conrad describes the scene almost as though Kurtz has them set up out there to look at, to talk to from time to time. His unchecked power of the natives takes away his human ability to reason and leaves an empty Kurtz-shaped hull.

To Kill a Mockingbird by Harper Lee :: essays research papers

Atticus Finch was a character from a small town called Maycomb in a time that we come to know is shortly following FDR’s first inaugural address. Times are hard in small town America and ethics as well as morals are shaped by the way people interact with one another. Atticus has many admirable character traits; tranquility, honesty, humility, and a strong sense of civic duty.   Ã‚  Ã‚  Ã‚  Ã‚  Atticus is asked to defend Tom Robinson, an African-American man accused of raping a Caucasian woman. The penalty for rape in Maycomb was death. Although Atticus is a single father and has a busy legal practice, he accepts the invitation to defend Tom Robinson. The tone in which he is received for accepting the case would hamper even the bravest of souls. He still carries himself with a certain integrity that transcends time. Atticus personally stands up for Mr. Robinson even with the threat to his own safety. He continues to be neighborly to Mrs. Dubose and her garden, as well as others who he comes in contact with.   Ã‚  Ã‚  Ã‚  Ã‚  Atticus is not only a lawyer but he is a single father of two young children. With the help of Calpurnia they raise Jem and scout with a deep-rooted sense of honesty. Gem recalls not ever being hit by his father and the fact that Jem never wants to put his father in that position tells the audience a great deal regarding the father-son dynamic that they share. His ability to relate to his daughter, Scout, is impressive due to the loss of her mother. He is able to explain things in a way that lets the children reflect their own feeling on situations. He compromises and assumes the role of a mentor. He is perfectly content to let his children believe that their father is an old lawyer without many non-academic virtues. He surprises them again and again.   Ã‚  Ã‚  Ã‚  Ã‚  The trial of Tom Robinson shows the audience a side of Atticus Finch that is grounded in civility. The obvious comparison is to that of the prosecuting attorney. The latter is disheveled and cocky. He carries himself with a certain swagger that exudes a pompous aura. I have not read the book in over a decade so I am not sure if the character was exaggerated in the movie in order to present a more appealing contrast in characters; even if that is the case Atticus still carries himself with the tranquility and humility of a good-hearted person.

Witchcraft in Salem Essay -- Salem Possesed Witchcraft Witch Trials Es

Witchcraft in Salem In the past, the word Salem has always been somewhat synonymous with the infamous witch trials. Thanks to works such as Arthur Miller’s â€Å"The Crucible†, many people find it hard not to envision a community torn apart by chaos, even though Miller’s play was not so much about the witch trials but instead a commentary on the rampant McCarthyism going on at the time he wrote it. Paul Boyer and Stephen Nissenbaum, however, see a very different picture when the Salem witch trials are mentioned. Rather than overlook the â€Å"ordinary† people living in the towns in which they write about (in the case of Salem Possessed, the town of Salem, Massachusetts), they instead take the instance of the witch trials of 1692 and springboard from them into a detailed inquisition into the entire history of the small village of Salem; or, in their own words, Boyer and Nissenbaum have â€Å"exploited the focal events of 1692 somewhat as a stranger might make use of a li ghtning flash in the night: better to observe the contours of the landscape which it chances to illuminate† (xii). That is to say, the authors strive to show how the witch trials were not simply a completely spontaneous event, but rather a long, horrible process by which individuals were singled out, tried, and executed in order to vent emotions of hostility towards change. The way in which the authors go about this, however, is in a somewhat difficult to comprehend style that goes back and forth between the years, forcing one to rethink all the facts thus far each time a new chapter is introduced. In addition, the authors tend to focus mostly on the social and economic aspects of witchcraft, with little to nothing as far as further explanation of the actions of the women accused. In the year 1692, the small farming village of Salem, Massachusetts saw a social phenomenon that would propel the village into the history books: the calamity that was witchcraft. The witch trials were initiated whenever three young girls, Betty Parris, Abigail Williams, and Ann Putnam were caught performing fortune telling rituals in the woods, trying to gather information on what type of man would be best for them. Soon thereafter, the girls began experiencing hysterical fits, prompting Betty Parris’s father, Reverend Samuel Parris, to call in the authorities to confirm the cause of the girls’ symptoms. ... ...rought into the case would treat it as though it were a completely rational occurrence. But then again, this is perhaps more of a fault of my own than of the authors. In the end, Salem Possessed did indeed leave me with more of an understanding of the events that took place in Salem Village, even though that understanding did seem a little shallow, as I felt it only focused on one aspect of the whole. But regardless of my unpleasant viewpoint on said novel, Mr.’s Boyer and Nissenbaum have done an admirable thing by taking the Salem witch trials and examining them by today’s standards. By going strictly from church records and personal accounts, the authors have brought a whole new light to what was once percieved as a purely tyrannical act of prejudice against seemingly random people, letting the public know that it was in fact a calculated attack on many ‘radical’ individuals. And, while the book did occasionally fall short on offering a complete picture of the events, it was still a fairly succinct guide to the economic factors involved with the village of Salem and its â€Å"fifteen minutes†, as it were, a nd as such would be reccommended to history buffs around the world.

Evaluate the Importance of Ecosystem Management and Protection Essay

Evaluate the importance of ecosystem management and protection Every living thing on Earth belongs to an ecosystem. An ecosystem can be as small as a puddle or as large as an ocean. No matter its size, every ecosystem is vital to life on Earth, and requires human respect, support, management and protection. The term â€Å"ecosystem† refers to a community of plants and animals that share a common space and common resources, and are all dependent on one another for survival. Ecosystems are characterised by the complex interactions between these abiotic and biotic environments which involves a number of major systems such as the biosphere, the lithosphere, the hydrosphere and the atmosphere. Ecosystems are delicately balanced. If one component fails to thrive, the others become weakened, and may fail as well. If one ecosystem fails, neighboring ecosystems become threatened as well. Ecosystems are under constant and increasing threat of disruption from natural forces, invasive species and human development. Although ecosystems are dynamic, they are also fragile. Natural forces such as earthquakes and volcanic eruptions can destroy ecosystems. Depending on the severity, ecosystems may take a long time to recover, such as the slow rate of recovery from volcanic eruption. However natural disturbances do not occur often, or are on a regular basis, such as the El Nino or tornado. Human disturbances to the ecosystem however, occur on a regular basis. For example, the logging of the Amazonian trees at the rate of one football field per second. The constant degrading to the environment means there is no time for the ecosystem to resist the change hence resulting in a simplified, modified and eventual disclimax ecosystem Human have modified natural ecosystems in many ways intentionally and unintentionally but the distinction is not always clear. An example of an intentional modification to ecosystems would be construction of a dam on a river. The unintentional changes that could result from this might be the extinction of some species that needed shallow water to survive. There are other ways that humans have changed the ecosystems such as destroying, degrading and simplifying ecosystems. Agricultural land use often requires the wholesale clearing of land to grow single crops or graze animals. This monoculture system simplifies the complex interrelationships existing in natural ecosystems and is maintained through pesticides and fertilisers. Urban land creates greatly modified ecosystems. The vast quantities of fertilisers, herbicides and esticides are required to sustain the yields of the crops. The runoff pollutes streams, lakes and oceans and causes changes to their ecosystems. Human-induced changes in one ecosystem usually have cascading and unpredictable effects on other inter-related ecosystems through their nutrient cycles. Human-induced modifications to nutrients cycles are numerous and vary in scale from local to global. The clearing and removal of timber from a rainforest disrupts the nutrient cycle in these low-fertility ecosystems. The apparent richness of the rainforest ecosystem is a result of the recycling of nutrients stored in the trees and leaves. The soils are typically shallow and leached because of heavy rainfall. If the timber is removed, the nutrients are not recycled and the soil is not replenished. In addition, once the protection offered by the trees and their root systems is removed, rapid erosion occurs, removing the shallow topsoil and making regeneration of the rainforest a long, slow process that may take centuries, if it is allowed to happen. Ecosystems have various key features that determine the relationship between their biophysical components and that include interdependence, diversity, resilience, adaptability, unpredictability and limits set by abiotic and biotic factors. Human simplify ecosystems and attempt to control them for their own purposes. There are many complex interrelationships between biophysical components in natural ecosystems that are disrupted through human activities. Some of these disruptions create feedback loops that adversely affect activities. If crocodiles were not protected in Australia, for example, their role as a keystone species would be threatened. When hunting of crocodiles was permitted, the saltwater species was on the brink of extinction. Since the protection, their numbers have built up to pre-hunting levels and the estuarine ecosystems where they live are more balance. All of the Earth’s plants and animals rely on ecosystems to provide food and habitat. Ecosystems must maintain a delicate balance in order to stay vital. For example, a deer living in the meadow ecosystem needs water to drink, vegetation to eat and shrubs and bracken to sleep and hide in. If the deer population increases too much for their current ecosystem to provide these things, the extra deer will have to search for food and shelter elsewhere, encroaching on the habitats and ecosystems of other species. Humans also rely on ecosystems to provide food and natural resources. For example, the wood used to create lumber for building and pulp for paper comes from the Earth’s many forest ecosystems. When natural resources are harvested out of an ecosystem, it can disrupt the delicate balance if not done in a responsible way. According to the United Nations funded researches, 60% of the ecosystems on Earth are being used up faster than they can replenish themselves. Recent advancement in science and technology has help humans become more aware of the need to protect and manage the inestimable value of the ecosystem for humans and the world in terms of their genetic, utility, intrinsic, and heritage values, as well as perceiving the need to allow natural change and thus evolution to proceed. The ecosystems of the Earth can be protected through various ways such as responsible use. Heavily cultivated lands planted in single crops can be replaced with diverse cropping systems that help maintain soil productivity and prevent erosion. As homeowners, humans can plant native species that provide food and shelter to animals. These native species tend to grow with less supplemental water and little need for fertilization, which both conserves and protects our water sources. As consumers, humans can buy sustainably grown goods, use fewer disposable products and purchase products with minimal packaging or recyclable packaging. Each act of conservation in our homes, yards and workplaces reduces the stress on our ecosystems and helps maintain the necessary balance to maintain them. Therefore it is very important to protect and manage ecosystems properly for the benefit of all living species including us human beings. Ecosystems rich in diversity generally have greater resilience and are, as a result, able to recover more readily from naturally induced stress, such as drought and fire, and human-induced habitat degradation. Where diversity is diminished, the functioning of ecosystems and by association the wellbeing of people is put at risk. Biological diversity or biodiversity covers these areas – genetic diversity, species diversity and ecological diversity. Genetic diversity is the variety of genetic material contained in all individual plants, animals and micro-organisms. Ecosystems rich in genetic diversity generally have greater resilience and therefore are able to recover more readily from natural and human stresses. Where diversity is low, ecosystem functioning is often at risk. Ecosystems have utility value and this is concerning the usefulness of ecosystems in monetary terms. Recent study estimated that total value of goods and services provided by the earth’s ecosystems is US$33 trillion. This means that all the living and the non-living components of the earth’s ecosphere have either an existing or potential utility value or usefulness. By maintaining and protecting ecosystems we maximise humanity’s ability to adapt to change. The sheer diversity of life represents a vast store of genetic material that can be tapped as human needs change. The loss of a species – whether plant, animal fungus, bacterium or virus denies humanity possible future source of food, medicine, chemicals, fibres and other materials. Their protection is critical to the physical wellbeing of humanity. Ecosystems are endowed with their own intrinsic and ethical value, that is, they have the right to exist irrespective of their utility value. While few would disagree with such a sentiment, and most people would support the view that we need to protect ecosystems for the benefit of future generations, there is still no generally agreed mechanism or strategy by which this could be achieved. Central to the notion of the intrinsic value of ecosystems is a recognition that the biophysical environment provides for many of the inspirational, aesthetic and spiritual needs of people. Heritage protection of areas seen as having outstanding universal value. In Australia, the Royal National Park was dedicated as an area of outstanding heritage as early as 1879. The latter half of the 20th Century saw the emergence of great concern for the heritage value of ecosystems. The Australian heritage Commission views natural heritage, worthy of National Estate listing, to include those places, being components of the natural environment of Australia or the cultural environment of Australia, that have aesthetic, historic, scientific or social significance or other special value for future generations, as well as for the present community. The Great Barrier Reef is one of the heritage areas named by the World heritage listings. Because of the numerous values and benefits of ecosystems, they need to be managed properly using management strategies such as exclusion/preservation strategy. That is the habitat and species are totally protected from human activity of any kind. For instances, Wildlife Management and this is where humans make use of the wildlife either through ecotourism as in the African game parks or through hunting as in many of north American parks. The aims of managing wildlife are to manipulate wildlife populations and their environments for their survival and for human benefits. Conservation is one strategy that could be used to manage ecosystems. There is limited impact on ecosystems through sustainable use of resources. Scientists believe a minimum of 10% of the land area of the Earth needs to be protected to conserve ecosystems, their biodiversity and integrity from human activities. Some developing countries have little of their land protected. The major priority in selecting a site for a reserve is to protect fragile ecosystems under threat. Some of these take thousands of years to form and can never be recreated if lost. In an ideal world, the management strategies would select the best combination of these factors to preserve the ecosystems at risk. In reality however, the choice of site is often limited to what is available after other human demands have been satisfied. This compromise puts ecosystems at risk further pressure. Some difficulties confronting management of ecosystems include institutional difficulties. This involves varying regulatory arrangements applied to different land uses in adjacent areas making it difficult to achieve conservation on a landscape scale. Not only that limited corporation between public and private sectors in long-term environmental management to name a few. Ecosystems are modified by humans for sustainable use such as commercial agricultural. Again ecosystems are exploited regardless of the consequences. This results in species extinction, ecosystem destruction and reduction, and possible ecosystem collapse. The way to management and protect ecosystems is to provide public with education that could help decrease this exploitation and destruction of ecosystems. Rehabilitation and restoration of ecosystems are probably the most obvious management strategies that deal with ecosystems that have been damaged or degraded. Examples of such ecosystems are mined, farmed, logged, grazed and burned for a long period of time. Given enough time, the natural processes of ecological succession will eventually repair the ecosystem. But this depends upon the degraded ecosystems being protected and managed so that the natural processes can occur and the ecosystem be sustained. All this is costly and time consuming. If species are extinct, the ecosystem will never return to the pre-disturbance state. One way of protecting and managing ecosystems is o make laws to protect ecosystems. Traditional management of ecosystem is one way of managing ecosystems. Other strategies include restriction on species caught, closed seasons, taboo areas and species, designated areas for hunting groups and individuals, limits to population growth and sustainable methods of hunting were used and resources were not wasted to name a few. To conclude, ecosystems are very hard to manage, protect and conserve especially in the developing countries where populations are exploding and the pressure on the land is intense. The crippling debt most developing countries have and the urge to develop their ecosystem resources represent the real threat to the integrity of global ecosystems. So management strategies needed to protect ecosystems are at a local, national, regional, continental and global level. The management strategies to preserve and conserve ecosystems at risk recognize the need to manage whole ecosystems. This may involve strategies that range from total preservation to sustainable development Furthermore, the management of ecosystem is important to ensure sustainable development, preservation and minimized disturbances and recognition of ecosystem’s importance. Ecosystems change when they are controlled or disturbed. This may be the result of human or natural factors and may be intentional or inadvertent. Intentional changes can produce a number of unforeseen consequences, which creates the need for responsible management. .Management strategies change over time. This is due to changes in environmental quality, technological advances, economic, social and political attitudes.

Market Analysis for the E-Guitar Market

Market Analysis and Low-Price-Segments The globose securities industry for music instruments covers some $16,8 billion. As there ar no tested sources on worldwide sales information for guitars, the U. S. market shall be examined exemplarily. Table 1 shows the development of units sold, retails, and the average tolls over the run imprint gear ten years. It fuel be observed that there is a growth of virtually 275% in units sold, and about 160% in retail, whereat the average price decreased by 57%. According to this there is a strong tendency for low price w ars. Year Units interchange Retail mediocre Price 2010 2,991,260 $1,151,290,000 $372 009 3,302,670 $1,158,592,050 $350 2008 3,201,220 $1,022,861,000 $309 2007 2,341,551 $903,261,000 $386 2006 1,942,625 $921,057,000 $529 2005 1,742,498 $922,280,000 $529 2004 1,648,595 $923,522,000 $560 2003 1,337,347 $762,185,000 $569 2002 1,153,915 $694,883,000 $579 2001 1,090,329 $710,769,000 $652 In table 2 this tendency appears v ery obviously. In the low price segment, that is prices below $500, atomic number 18 about two third of the whole market volume. Comparing acoustic and electric guitars it can be observed that there is a stronger request for gamey prize electrics than acoustics. UnitsSold UnitsSold Type Acoustics Electrics Under $century 390,028 256,354 $101 to $200 410,030 561,537 $201 to $350 110,008 195,317 $351 to $500 40,003 97,659 $501 to $1,000 40,003 61,037 $1,001 to $1,500 10,001 24,415 over $1,5o1 20,001 36,621 Total 1,490,260 1,501,000 Also it flips out that full(prenominal) quality guitars as Gibsons or Paul Reed Smiths, which are presented in this paper, are prestige goods with an inverse price-demand relationship. That is higher prices are associated with higher quality.Gibsons former attempt to join the low price segment in indian lodge to compete with rivals such(prenominal) as Yamaha and Ibanez, which are both producers of cheap guitars, did not turn out to be successful as it did not match with their century-old tradition of creating investment-quality instruments that array the highest standards of imaginative design and masterful slyness (Kotler et al. 2010, p. 327). The strategy of focusing on the high quality segment, at a snip when most guitar manufacturers entered the low price segment, has turn out very successful. Gibsons chief decision maker noted We had an inverse price-demand relationship.The much than(prenominal) we charged, the more product we sold. Kotler et al. 2010 (Principles of Marketing, Thirteenth Edition, Philip Kotler, Gary Armstrong, Pearson Education Inc. , swiftness Saddle River, New Jersey, 2010) In eccentric of prestige goods, the demand curve sometimes slopes upward. Consumers think that higher prices mean more quality. For example, Gibson Guitar Corporation once toyed with the idea of threatening its prices to compete more effectively with rivals such as Yamaha and Ibanez that make cheaper guitars. To its surpris e, Gibson found that its instruments didnt sell as well at lower prices. We had an inverse price-demand relationship, noted Gibsons chief executive. The more we charged, the more product we sold. At a time when different guitar manufacturers have chosen to build their instruments more quickly, cheaply, and in greater numbers, Gibson still promises guitars that are made one-at-a-time, by hand. No shortcuts. No substitutes. It turns out that low prices simply arent consistent with Gibsons century-old tradition of creating investment-quality instruments that range the highest standards of imaginative design and masterful craftsmanship. Bild consistency

Forensic Science Module Essay

1. DNA or deoxyribonucleic acid refers to the molecules that carry our genetic information. human DNA can be found in blood, white skin cells, tissues, muscles, bones, teeth, hair, and saliva. 2.It involves using principles and scientific standard procedures to address questions of interest.4. Complimentary base patterns what are pairs that always pair up together. Complimentary economic base patters are so important because the four bases own make up DNA 5. RFLP is described as the method in which DNA is studied, by using an enzyme to cut DNA strands into different sections.You divide the study into few phrases and are able to move.

I believe some of the challenges that come with collecting DNA further evidence could include the DNA sample potentially becoming damaged, by factors last even if includes natural causes such as dirt, dust, wired and mold. Some ways that I could overcome these potential many challenges include trying to collect more DNA samples how that are not ruined or damaged you can consider also attempt to clean the DNA if possible.3. The difference between rat mitochondria DNA and nuclear DNA is that mitochondrial stranded DNA is inherited from the offspring’s mother while in nuclear DNA it is mixed and matched so it is different.Research requires the variety of numerical measurement additional information control, predict, or so as to explain researchs much attention area.Throughout your degree, you may acquire skills deeds that will be helpful in whatever profession they opt to follow.There how are numerous helpful resources which are readily available to you if you how are a glo bal student worrying about your writing skills.

Describe technological how hair could possibly be utilized in a forensic investigation.Evidence speaks for itself, and loudly if its belief proof.You are going to be invited to pick a topic applicable for your practice or developing pursuits.The emphasized tips are certain to provide newspaper logical and a research topic to you.

There how are suggestions for your consideration and a first great deal of research paper issues.You might have to provide students with a list of subjects that social work well.Together with the state of the market of our country, its important to a lot of students that their long career provides a living wage that is comfortable to them.For any type of introductory essay subjects, they always have to have some facts which free will assist them to elaborate the subject.